I want to treat people and animals according to ethical principles. This means that I work non-violently and always try to be up to date. Education, counselling and communication should be as effective and efficient as possible through knowledge of how to deal (with humans and animals) in a species-appropriate way. For this purpose I regularly practice training and continuously educate myself.
With all the efficiency, the fun must not fall by the wayside. After all, the pleasure of what you do is an invaluable motivating factor. We all do things we like to do, better, more often and better. This goes for animals as well as for people.